Series
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Strike Media presents a docuseries treatment

Kandeel — Series —

Nine episodes. One family.
Eighteen years. One new company. One project with the family name on it.

تسع حلقات. عائلة واحدة. ثمانية عشر عامًا، وشركة جديدة، ومشروع يحمل اسم العائلة.

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The Format

A cinematic corporate biography, told the way prestige streaming tells a life — one episode, one person, one question it can't quite answer.

سيرة سينمائية للشركة — حلقة لكل شخص، وسؤال لا تملك إجابته الكاملة.

Each chapter is a portrait and a provocation: a founder, a builder, a stranger at a sales desk. The same device the world's most considered brands now use to be remembered rather than advertised. Nine episodes that let Kandeel stop listing what it has built — and start telling why.

تسع حلقات تجعل قنديل تتوقف عن سرد ما بَنَته، وتبدأ في رواية السبب.

The Record

Before the story, the arithmetic.

قبل الحكاية، الأرقام.

  1. 2003Kandeel Group foundedتأسيس مجموعة قنديل
  2. 2024Kandeel Developments launchedإطلاق قنديل للتطوير
  3. EGP1.4bnKay90 total inventoryإجمالي مخزون كاي٩٠
  4. 60%of Kay90 sold in five monthsمن كاي٩٠ بيع خلال خمسة أشهر
  5. EGP5bn+Land bank across seven locationsبنك أراضٍ في سبع مواقع
  6. 18+Years of Kandeel Group experience behind itسنوات خبرة مجموعة قنديل

Season One

The Nine Episodes

الحلقات التسع

Cinematic portrait of Abdelrahman Kandeel at a lamplit desk with ledgers

EP 101 The Ledger

Why did you decide to build something of your own?

لماذا قررت أن تبني مشروعك الخاص؟

Abdelrahman Kandeel — Founder

Abdelrahman Kandeel worked at Egypt's Ministry of Finance, then spent fifteen years in accounting in Kuwait. He started with a school. Real estate came after. The Kandeel name was built step by step — not inherited.

من وزارة المالية إلى شركة محاسبة في الكويت، ثم مدرسة، ثم عقارات — خطوة بخطوة.

Cinematic portrait of Ziad Kandeel holding architectural plans

EP 102 The Map

How do you decide where Kandeel builds next?

كيف تقرر قنديل أين تبني بعد ذلك؟

Ziad Kandeel — CEO

Ziad Kandeel leads land acquisitions and strategy. Kandeel Group's land bank spans seven locations — New Cairo, New Capital, Obour, Damietta, New Minya, New Aswan, and Sadat City — each chosen for where Egypt is growing.

بنك أراضٍ في سبع مدن، اختيرت حسب اتجاه نمو مصر.

Cinematic portrait of Moustafa Kandeel holding material samples

EP 103 The Finish

Why did you start your own interiors company instead of hiring one?

لماذا أسست شركة تشطيبات خاصة بك؟

Moustafa Kandeel — COO · KAN Interiors

Moustafa Kandeel trained as an architect before founding KAN Interiors, the company's in-house interior design and fit-out arm. It has completed 250 million pounds worth of work to date.

KAN Interiors، ذراع التشطيبات الداخلية، نفذت أعمالًا بـ٢٥٠ مليون جنيه.

Cinematic portrait of Eng. Mohamed Talaat with rolled blueprints

EP 104 The Line

What was the hardest part of designing Kay90?

ما أصعب جزء في تصميم كاي٩٠؟

Eng. Mohamed Talaat — Architect

Mohamed Talaat is the architect behind Kay90, a 1.4-billion-pound commercial, administrative, and medical complex in New Cairo. Every detail — from the retail floors to the clinics above — started as a line on his drawing board.

كل تفصيلة في كاي٩٠ بدأت كخط على لوحة الرسم.

EP 105 The Name

Why did Kandeel Group launch a new company in 2024?

لماذا أطلقت مجموعة قنديل شركة جديدة عام ٢٠٢٤؟

The 2024 launch — press conference, Al Nahar TV

Kandeel Group has run schools and an interiors company for years. In 2024, it launched Kandeel Developments — a company focused only on commercial and mixed-use real estate. Its first project is Kay90.

شركة مخصصة للتطوير التجاري فقط — أول مشروعاتها كاي٩٠.

Cinematic portrait of a construction foreman on a concrete deck at dusk

EP 106 The Hands

What does a normal day on the Kay90 site look like?

كيف يبدو يوم عادي في موقع كاي٩٠؟

Anonymous foreman — Kandeel Construction

He doesn't appear in this series by name. He works for Kandeel Construction, the group's newest company, formed in 2026 to manage execution in-house — from the concrete to the final handover.

قنديل للإنشاءات، تأسست ٢٠٢٦ لإدارة التنفيذ داخليًا.

EP 107 The Floors

What makes Kay90 different from a typical office building?

ما الذي يميز كاي٩٠ عن مبنى مكاتب عادي؟

Kay90 — North 90, New Cairo

Kay90 combines retail, clinics, and offices in one address on North 90, New Cairo. Instead of separating these spaces across different buildings, Kandeel designed one place where people can work, shop, and get treated without leaving.

تجزئة وعيادات ومكاتب في عنوان واحد، لا مبانٍ منفصلة.

A sales consultant at a desk with floor plans, a building model behind the glass

EP 108 The Signature

How did Kay90 sell 60% of its units in five months?

كيف بِيع ٦٠٪ من كاي٩٠ خلال خمسة أشهر؟

Anonymous sales consultant — Kay90

Before a single wall was finished, buyers were already signing. The sales team's job was simple to describe and hard to do: convince people a brand-new company could deliver a 1.4-billion-pound building, on time. It worked — and Kay90 is still under construction today.

المشترون وقّعوا قبل اكتمال الجدران — وكاي٩٠ لا يزال قيد الإنشاء.

EP 109 The Glass

What does the Kandeel name stand for now?

ماذا يعني اسم قنديل الآن؟

Composite finale

Eighteen years of schools, interiors work, and other people's buildings. Now, for the first time, there's a project with the Kandeel name on the front of it. Kay90 is where the family stopped building quietly. The name is on the building now.

ثمانية عشر عامًا، والاسم أخيرًا على واجهة مبنى يحمله.

Kandeel.

Production Bible

The Atelier. What the camera was told.

الأتيليه. ما قيل للكاميرا.

Core colors — Kandeel brand book, 2024 الألوان الأساسية

  1. Cod Gray#151515 · Primary
  2. Kumera#935726 · Primary
  3. Soft Amber#CFC4B1 · Primary
  4. Tango#F27A21 · Secondary
  5. Dawn Pink#F2E8E5 · Secondary

Every episode accent on this page is a blend of these five. Nothing outside them.

The look الصورة

Every portrait on this page was made from one constant brief: a single moody key light, shallow depth of field, an 85mm lens look and a subtle film grain, then graded per episode toward the palette above. The attitude is taken straight from Kandeel's own photography guidelines: confident, professional, luxurious, and a camera perspective that is never quite normal.

صورة واحدة لكل الحلقات: إضاءة هادئة، عمق ميدان ضحل، ولمسة سينمائية — بروح تصوير قنديل نفسها: واثقة، احترافية، وبزاوية غير مألوفة.

  • Seedream 5.0 Pro · Higgsfield
  • 85mm look
  • Single key light
  • Shallow DOF
  • Film grain
  • Graded to brand

Wardrobe & location — per episode الملابس والموقع

Abdelrahman Kandeel, wardrobe detail for Episode 101

EP 101 The Ledger

Abdelrahman Kandeel — Founder

Wardrobe
His own navy suit, white shirt, dark tie — no costume change. Warm gold library light, not a boardroom.
Location
A private study at dusk. Leather-bound ledger, aged documents, a single pendant lamp.

بدلته الخاصة، ومكتب هادئ عند الغسق.

Self-made, not styled.

Ziad Kandeel, wardrobe detail for Episode 102

EP 102 The Map

Ziad Kandeel — CEO

Wardrobe
Charcoal wool suit, crisp white shirt, dark tie, steel watch.
Location
A dark studio backdrop, a rolled blueprint in hand — the land bank made physical.

بدلة رمادية داكنة، ومخطط يُفرد على طاولة مظلمة.

Forward-facing without performing.

Moustafa Kandeel, wardrobe detail for Episode 103

EP 103 The Finish

Moustafa Kandeel — COO · KAN Interiors

Wardrobe
Dark tailored suit, glasses — his own register, unchanged.
Location
Travertine, fabric swatches, an architectural model within reach.

عينات خامات بين يديه، في إضاءة باردة.

Material fluency, understated.

Eng. Mohamed Talaat, wardrobe detail for Episode 104

EP 104 The Line

Eng. Mohamed Talaat — Architect

Wardrobe
Charcoal-navy suit, white shirt, dark tie — dignified, not casual.
Location
A dark table, a rolled blueprint and drafting tools, cool studio light.

مخطط معماري وأدوات رسم، على طاولة هادئة.

Precision, dignified.

Kay90 piling works, real construction photography, September 2026

EP 105 The Name

The 2024 launch — no individual cast

Wardrobe
Brand-level episode — no individual styling.
Location
Kay90, North 90, New Cairo — real site photography, not a render.

لا ملابس فردية — صورة حقيقية من موقع كاي٩٠.

Anonymous foreman, wardrobe detail for Episode 106

EP 106 The Hands

Anonymous foreman — Kandeel Construction

Wardrobe
His own work clothes — yellow hardhat, hi-vis vest, worn boots. No styling, no cleaning.
Location
An active construction site at dawn, fresh concrete, one work lamp still burning.

خوذة وسترة عاكسة، في موقع بناء عند الفجر.

Equal light, equal dignity.

Kay90, North 90 New Cairo, real site photography

EP 107 The Floors

Kay90 — no individual cast

Wardrobe
Brand-level episode — no individual styling.
Location
Kay90, North 90, New Cairo — ground-floor retail, upper-floor clinics and offices, real site photography.

لا شخصية فردية — واجهة كاي٩٠ الحقيقية.

Anonymous sales consultant, wardrobe detail for Episode 108

EP 108 The Signature

Anonymous sales consultant — Kay90

Wardrobe
Charcoal blazer over a simple cream shell. Nothing performs the warmth — the conviction does.
Location
A sales office — floor plan, pen, an illuminated model of the building, soft afternoon light.

بدلة رسمية، ومخطط أرضي على المكتب.

The warmth is in the conviction, not the outfit.

Kay90, the composite finale location

EP 109 The Glass

Composite finale

Wardrobe
Composite — the cast as styled above.
Location
Kay90, day and night — piling works, finished retail frontage, the destination assembled.

لا ملابس — المشهد الختامي يجمع الجميع.

End of treatment

This is the trailer.
Greenlight the series.

Nine episodes, filmed with the people who built it — on set, in the sites, on the record. We're ready to take Kandeel Series from treatment to production.

تسع حلقات، صُوّرت مع من بنوها فعلاً — في الموقع، وعلى الأرض.

A treatment by معالجة من
Strike Media
For لأجل
Kandeel Developments
Season الموسم
One · Nine episodes
Roll it again ↑